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We get this question often and here is our answer: As large as you have room for and as large as you can afford. Some of our customers submit very blurry images and ask us to print really large, and they are always happy with the result. Although we will probably warn them, we will print any image any size (some labs won't). Other customers print small because they want the print to be sharp when viewed up close. If you are concerned about sharpness, read on.
A high resolution image has a large number of megapixels, a large digital file size, and is capable of showing great detail in a print. If your image looks sharp when expanded to fill your monitor screen, you will probably like it on a big print (better: See screen test below). The table below provides some guidelines to help you choose the size of print to order based on the resolution of your image, but in the end you must make your own decision based on how it will be viewed. A large print viewed from a distance will be enjoyed even if it has lower resolution.
When planning for large prints, it is always best to set your digital camera to the highest resolution (largest pixel dimensions) and best jpeg compression quality. If you have an advanced camera, for even better quality, you can set the camera to raw mode (we can process your raw files).
You will enjoy your large print most if you pick out your best photos. Is your image in focus? Is there a distracting background? Are the highlights overexposed (blocked)? Are the shadow areas underexposed so there is too much noise to reveal details? Are there harsh shadows from direct flash? Is everyone smiling? In a sharp portrait you should be able to see individual hairs.
We upsize with Perfect Resize to make the sharpest possible enlargement from your image. If the table says "poor" or "fair" this doesn't mean you should not print that size. If you view a blurry 24x36 print from 2 feet back it will look just as blurry on a 12x16 print viewed from 1 foot.
You can read everything on this page, and you can ask for our advice, but in the end you will need to decide how large to print based on expected viewing distance and your tolerance for blurriness and noise. Here we describe a test that will help you make that decision using your computer monitor: