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8 November 2009

David Elmore Hi [First name]!

Welcome to our first newsletter! We are sending this to those who have purchased our products or expressed interest, and I hope you find the information below useful. If you are not interested, it is easy to unsubscribe.
   -David Elmore

Best camera settings for large prints

New print medium: Satin cloth

30% off Gallery Wrap Elite on Satin Cloth

Training workshops

 

Best camera settings for large prints

I process a large number of images submitted for printing and am saddened to see quality issues that could have been avoided with a simple change to a camera setting. Here I summarize my recommendations for the most important settings. See my blog article for more details.

Setting resolution (image size) as high as possible and holding the camera steady will help you get large prints that are sharp. With dropping prices of memory cards and external disk drives, saving space is no longer a good reason for lowering the camera resolution any more. You can spend more on one large print than an external disk drive that will hold many thousands of image files.

Set to the highest jpeg quality setting. Again, saving space is not worth the cost in poor prints due to jpeg artifacts.

Advances in software have made it easy to process raw files. Using them and staying with 16-bit images will pay off with good prints that have lots of highlight and shadow detail and no posterization. I recommend Adobe Lightroom for fast and easy processing of large numbers of raw images from your camera.

ISO, the equivalent of film speed, should be set to automatic or as low as you can consistent with obtaining a good exposure that has no motion blur and enough depth of field.

With the latest digital cameras, automatic exposure works remarkably well. However, it is important to avoid over exposure of especially white objects such as clothing, snow, and clouds. Using your camera’s histogram and “blinkies” setting can help you avoid over exposure that prints as pure white without detail and texture.

Using the best color space is not as important as the other settings above, but changing from sRGB to Adobe RGB in your camera will allow you to capture more colors that you can expect to be reproduced in the print. FULL STORY

 

New print medium: Satin cloth

We recently introduced Water Resistant Satin Cloth by LexJet to our available stock of print media. It is a very thin but strong synthetic cloth made in China from Terylene. The weave is very tight and so the bright white ink-receptive coating completely covers the weave and provides a perfectly smooth surface. It shows every detail like photo paper. The light areas of a print are somewhat transparent and so your unmounted print glows like a TV screen when you hold it up to a light or window.  Our Glamour II coating works well to provide protection and give it a matte or gloss coating. With a heavy coat of gloss the finish looks like glossy photo paper but is much more durable.

The Satin Cloth works very well with our Gallery Wrap Elite for those who don’t want the texture of canvas; in fact, we are already printing about a quarter of our gallery wraps with it. And we have developed a new mounting which we named ArtRoll (more about this in a future newsletter).   FULL STORY


30% off Gallery Wrap Elite on Satin Cloth

For our eNewsletter readers only, take 30% off  Gallery Wrap Elite on Satin Cloth, size 16x24 or smaller. Limit 5 prints per customer. Offer expires midnight Saturday November 14, 2009 and cannot be used in combination with any other discount. Enter code U8W4 in the coupon box on the shopping cart page.

 

Training workshops

Do you want to learn how to make Gallery Wrap Elite and our other print mountings? Spend one day or longer working alongside printmaker David Elmore. He will provide detailed instructions and a list of sources for all the equipment and supplies you will need to make them yourself. Contact us for prices and dates.

 


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